MAJA NILSSON LINDELÖF X GINA TRICOT IS LIVE
Today, Gina Tricot is finally releasing its long-awaited collection with lifestyle and fashion influencer, Maja Nilsson Lindelöf.
Today, Gina Tricot is finally releasing its long-awaited collection with lifestyle and fashion influencer, Maja Nilsson Lindelöf.
With a strong passion for fashion and a clear goal to deliver a holistic experience for the customer, Gina Tricot has recruited a new CEO in Ted Boman, the current CEO of the fashion chain Junkyard. Ted will lead the company's development as one of the Nordic region's leading retail chains for fashion-conscious women.
A new mini collection is here – Gina Tricot in collaboration with tretorn! We’ve now also expanded our hit concept “mommy & me” to include all of you proud dads out there.
The countdown has begun! Now it’s just four weeks left, and we can’t keep it a secret anymore. Finally, we can give you a first preview of the design collaboration and the collection Maja Nilsson Lindelöf created together with Gina Tricot.
Today, we proudly present SEE.ME. A joint initiative between fashion chain Gina Tricot, the health platform Braive and Chimi Eyewear. The goal is to break the taboos around mental illness and create a healthier culture on how we discuss and manage the issue in society. It is being run through a readily available digital program that has been adapted for the specific target group.
This fall, four new top-modern stores will be opened. They will feature functional, open spaces and an overall design that makes it easy for customers to get a clear overview of the offering and various categories of items.
Gina Tricot proudly presents the exclusive specially designed collaboration: Aéryne X Gina Tricot. The limited collection, is entirely made from leftover fabrics used to design unique fashion items. The collection is a tribute to women’s independence and the power of believing in yourself. It also brings us one step closer to a more sustainable fashion industry.
As part of Gina Tricot’s sustainability efforts, we have now taken an important step in making our business more circular. We’ve selected certain unsold garments and garments that have been returned as defective and, in collaboration with XV Production and Re:Textile, have re-made them, thereby creating an entirely new collection – Gina Tricot Upcycle.
Gina Tricot’s children’s clothing collection, Gina Tricot Mini, was an immediate success when the Mommy-and-Me concept was launched earlier this year. Now, it’s time again, with the launch on 5 September of the fashion chain’s back-to-school collection with cosy fall garments for all moms and kids who love to match their outfits. The new campaign features influencer, Margaux Dietz.
Earlier this year we launched a new concept that made it possible for our customers to rent their outfit, a great way of supporting sustainability in fashion.This time we have teamed up with Scorett, one of the largest shoe companies in Sweden to offer our customers the opportunity to rent a whole party look from top to toe.
Following the success of it’s summer campaign with popular TV celebrity, entrepreneur and influencer, Bianca Ingrosso, the fashion chain is now releasing another campaign featuring the popular media profile. This time, the focus is on what Gina Tricot does best of all, besides tricot of course - denim!
The fashion chain Gina Tricot continues to invest in sustainability with a decision this spring to phase out the use of plastic shopping bags in stores, and replacing them with paper bags. The vision is to become more environmentally friendly every single day of the year.
Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.
We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.