A BTS Group Case Study; Lessons for the Future of Sales from Fast Moving Consumer Goods Companies

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A BTS Group Case Study; Lessons for the Future of Sales from Fast Moving Consumer Goods Companies

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A BTS Group Case Study; Lessons for the Future of Sales from Fast Moving Consumer Goods Companies

This is a case study from the BTS Group team behind some groundbreaking insights and deliveries in the Sales Transformation Practice. The reports includes a dive into challenges that Hershey’s and P&G were facing.
Looking Beyond the Immediate Customer
Summertime is a slow time for candy sales. That’s bad for Hershey’s and bad for its retailer customers. Looking for a way to pump up

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