Betsson i samarbete med fotbollsklubben Arsenal

Betsson Business Solutions har skrivit ett treårigt B2B avtal med en av världens mest ansedda fotbollsklubbar, Arsenal (”the Gunners”). Betsson blir i och med detta klubbens officiella partner och kommer att tillhandahålla speltjänster för Arsenals supportrar via internet på www.gunnersgaming.com samt på Arsenals hemarena via det nyskapade varumärket GunnersGaming by Betsson. Förra säsongen hade Arsenals fanclub nära 200 000 medlemmar.

Betsson kommer att tillhandahålla och drifta en fullständig spellösning innehållande Kasino, Odds, Poker och Övriga produkter. Genom att tydligt lyfta fram varumärket Arsenal och genom att erbjuda Arsenal-unika priser levererar Betsson ett unikt erbjudande. Lösningen lanseras omgående.

“Vi är glada att välkomna Betsson ombord som officiell partner till klubben. Betsson, som kommer att leverera denna innovativa nya lösning, är ett välrenommerat varumärke. Genom att designa ett antal spelprodukter specifikt för Arsenals fans, avser vi att erbjuda våra supportrar en värdefull och unik upplevelse utan motstycke.” säger Vinai Venkatesham, Arsenals Head of Global Partnerships  

“Att Betsson tecknar B2B avtal som detta med en fotbollsklubb som Arsenal visar vilken tekniskt attraktiv partner Betsson är idag. Detta är även en bra möjlighet för Betsson att ta en del av den reglerade brittiska marknaden.” säger Magnus Silfverberg koncernchef och VD.

För ytterligare information, kontakta Magnus Silfverberg, koncernchef och VD, tfn +46 (0)8 506 403 00 eller +46 (0) 70 27 147 00, magnus.silfverberg@betssonab.com

Arsenal Football Clubs version

ARSENAL SIGNS UP BETSSON AS OFFICIAL BETTING PARTNER IN THREE-YEAR DEAL

Arsenal Football Club has today, 19^th August, announced a new and innovative three-year global partnership with Betsson. The Malta based gaming company becomes the Club’s Official Betting Partner, providing both online and in-stadia betting services for Arsenal fans from this season.

The significant new deal is Betsson’s first ever football partnership, and will be focussed on creating a bespoke betting operation designed specifically for Arsenal fans.  As part of this both online and in-stadia betting services will be delivered through a newly created brand, GunnersGaming by Betsson, with in-stadia operations starting at Arsenal’s first Barclays Premier League match of the season against Liverpool on Saturday 20^th August 2011.

In addition to the in-stadia services, a wide range of online betting and gaming services is being developed and will be launched on www.gunnersgaming.com.

As well as offering fans a fully Arsenal branded experience, the site will also reward fans with exclusive offers and ‘money can’t buy’ Arsenal prizes. Whilst the full site is being developed, www.gunnersgaming.com will be available for Arsenal fans to use both for redeeming winning in-stadia bets, and also to experience Betsson’s wide range of betting and gaming products, including Casino, Poker, Sportsbook and other games.

Vinai Venkatesham, Arsenal’s Head of Global Partnerships, said “We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture.  Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters.”

Betsson Business Solutions’ Managing Director, David Björk said: “Betsson chose Arsenal Football Club not only because it is a huge international club with a very large fanbase, but also because its tradition of innovation matches perfectly with the ‘GunnersGaming by Betsson’ concept.  Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a long and successful partnership together.”

Betsson follow Indesit, Thomas Cook, Carlsberg and Citroen as Arsenal’s fifth and final partnership signing in the lead up to the Club’s first Premier League home game against Liverpool on Saturday.  Arsenal’s full roster of partners now includes Emirates, Nike, Betsson, Carlsberg, Citroen, EA SPORTS, Lucozade, Indesit, O2 and Thomas Cook.

For further information regarding the partnership or other club activities please call the Arsenal Communications Department on 020 7704 4010 or e-mail communications@arsenal.co.uk.

Betsson Business Solutions:

Betsson Business Solutions is an independent B2B division within Betsson group, where Betsson AB is the parent company. This division supports all of Betsson’s brands.

Betsson AB’s core business consists of investing and administering shareholding in companies, which through partners or by themselves, offers games to the end users via the internet. Betsson AB owns Betsson Malta which operates games through partnerships and the websites www.betsson.com, www.betsafe.com, www.casinoeuro.com and www.cherrycasino.com. Betsson Malta offers poker, casino, sports betting, scratch cards, bingo and games. The customers mainly originate from the Scandinavian countries and other parts of Europe. Betsson AB is listed on Nasdaq OMX Nordic Mid Cap List, (BETS).

Arsenal Football Club:

Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.

Arsenal Football Club was founded in 1886 in Woolwich, south London, before moving to Highbury in north London in 1913.

Now entering its 125^th anniversary season, Arsenal has an impressive roll of honour: English League Champions 13 times, FA Cup winners 10 times, League Cup winners twice and European Cup Winners’ Cup (1994) and European Fairs Cup (1970) winners once.

In addition, Arsenal Ladies are the most successful English club in women's football.

Arsenal’s Manager since 1996 has been Frenchman Arsène Wenger. Wenger is Arsenal Football Club’s most successful manager and his honours include three League titles, four FA Cups and four Charity/Community Shields, including two League and Cup ‘doubles’ in 1998 and 2002.

In 2006 Arsenal embarked on a new chapter in its history with a move from its home of 93 years, Highbury Stadium, to the new state-of-the-art 60,000-seater Emirates Stadium, which is the most technologically advanced and highest grossing football club stadium in the world and will further position Arsenal as one of the world’s leading clubs, both on and off the field.

The holding company - Arsenal Holdings plc - is quoted on the PLUS market (formerly known as ‘OFEX’). In September 2010, the Group announced a profit after tax was £61.0 million (2009 - £35.2 million), with a Group turnover of £379.9 million (2009 - £313.3 million) in its latest full year financial results.

Arsenal has a global fanbase and boasts the highest paid membership in world football with just under 200,000 members last season alone. Emirates Stadium is the most technologically advanced in the country is consistently one of the highest grossing stadia in world football.

For further information about Arsenal Football Club, please visit www.Arsenal.com.