Study: Increasing expenses and strong regional differences will shape global consumer behavior in 2024
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52% of consumers surveyed expect their consumer spending to increase in 2024 – partly driven by high inflation
Just under a third (32%) expect to increase their spending on healthy eating
45% plan to visit physical supermarkets more often
Munich, February 2024: Consumer behavior for 2024 is more diverse than ever – their expectations and the way they spend money vary signif