Zooca® (Calanus AS) and RYC Announce Strategic Cooperation to Bring Zooca® Calanus® Oil to the Chinese Market.

OCTOBER 2024 / Tromsø, Norway & Shanghai, China: Zooca® (Calanus AS), the exclusive Norwegian producer of Zooca® Calanus® Oil, and RYC (Ruoyuchen), a leader in the Chinese health and wellness market, are thrilled to announce a strategic 10-year cooperation agreement aimed at bringing Zooca® Calanus® Oil to consumers in mainland China, Hong Kong, Macao, and Taiwan.

Under this agreement, RYC will act as the exclusive distributor for Zooca®’s products on cross border marketplaces and platforms, extending their unique health benefits to one of the world's most promising health and wellness markets. The partnership will allow the two companies to combine Zooca®’s cutting-edge technology and marine oil with RYC’s industry expertise, reach and capabilities to deliver innovative, high-quality health solutions to Chinese consumers.

This partnership represents a comprehensive shift from a traditional sales model to an industry collaboration aimed at exploring new health applications and expanding the market reach of Zooca® Calanus® Oil. RYC's President and General Manager, Mr. Wang Yu, emphasized the significance of this alliance: "This partnership aligns perfectly with our goal to expand within the health and wellness industry. Together with Zooca®, we aim to drive innovation in the industry and introduce high-quality health products to our customers."

"We are thrilled to deepen our partnership with RYC, whose market expertise and commitment to health innovation align well with our company vision and flagship product, Zooca® Calanus® Oil, said Mr. Snorre Angell, CEO of Zooca® (Calanus AS). "Together, we aim to redefine natural health supplements in China and elevate consumer health standards."

Meeting the Growing Demand for High-Quality Health Supplements

Zooca® Calanus® Oil is derived from Calanus finmarchicus, a zooplankton found in the pristine waters of the North Atlantic. The species is especially abundant along the coastline of northern Norway, where the company is based. Its unique lipid profile includes a 91.5% concentration of wax esters, along with Omega-3, Omega-7, Omega-9, and Omega-11 fatty acids. The structure of wax esters, which enables a sustained nutrient release, differentiates Zooca® Calanus® oil from other marine oils, enhancing nutrient absorption over time and benefiting metabolic and inflammatory processes.

Additionally, the oil’s naturally high antioxidant levels, including astaxanthin, make it a potent defense against oxidative stress, benefiting cardiovascular, skin, and immune health. With 38% policosanols, Zooca® Calanus® Oil also offers metabolic health benefits, making it a powerful ingredient for health supplement development.

Zooca® Calanus® Oil is a truly unique oil that is clinically studied to offer metabolic support for healthy aging.

RYC’s Vision for Comprehensive Health

The global healthcare supplement industry has grown at a steady rate, with the Chinese market outpacing global averages at a compound annual growth rate (CAGR) of 7.79% from 2012 to 2022, according to Euromonitor. Although the Chinese healthcare supplement market is among the largest worldwide, per capita expenditure remains lower than global and U.S. averages, indicating vast untapped potential. Forecasts suggest the market could reach $63.91 billion by 2027.

Since its entry into the healthcare industry in 2016, RYC has built strong cross-border capabilities, partnering with 50 brands and achieving a solid distribution network. Through this foundation, RYC has helped many international brands establish a strong presence in China, with several attaining substantial success on major platforms like Tmall Global. As a recognized leader in health supplements on Tmall, RYC is well-positioned to leverage Zooca® Calanus® Oil and its unique attributes in building high-quality, innovative health products.

This collaboration between RYC and Zooca® marks a significant advancement in China’s health sector, combining cutting-edge ingredients with RYC’s industry expertise to deliver innovative, high-quality health solutions. New products and research projects might be an outcome of the collaboration, as well as exploration of new business segments, such as pet health and nutrition, for positioning it as a driving force in China’s Comprehensive Health Industry.