Mynewsdesk Update: Do More With Your Contacts
You might have noticed we've changed the tab "Network" to "Contacts". But that's not all that's new...
You might have noticed we've changed the tab "Network" to "Contacts". But that's not all that's new...
Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!
Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.
Today, getting attention for your brand involves more than sending out a dry press release. You need to create an engaging story to capture the attention of social media users and influencers. Let's take a look at the key steps involved in choosing a good story, creating an impactful narrative around it, and publishing in a way that ensures it receives as much attention as it truly deserves.
All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.
Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.
Whether it be a) evaluating success, b) attending to a crisis over a misjudged campaign or c) trying to get closer to your target demographic and what they really think, media monitoring is becoming essential in today's digital world. But remember, effective communication starts with listening.
If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:
Media monitoring is an essential part of every PR and communicator's roles. Why? Because, without knowing what's being said about you and your competitors or how your campaigns are performing, how are you supposed to succeed? Effective communication starts with listening.
Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.
The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.
According to a recent study by Mynewsdesk, more than 85% of PR professionals expect technology to play an increasing role in the industry over the next five years. The majority of people working in PR think their jobs will become more strategic and more analytical over the next few years, reflecting the growing role that tech plays in making PR into a more quantified and data-driven endeavour.
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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