KPIs Matter: How Can A #BrandNewsroom Help?
The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...
Mynewsdesk Wins Gold & Silver At Spinn Awards
Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!
[Video] How A #BrandNewsroom Streamlined SAP's Comms
Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...
Going Beyond The TV: John Lewis' #ManOnTheMoon
John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.
A bold step towards #FuturePRoofing PR
Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.
5 SEO Boosting #BrandNewsroom Tips
SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...
(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art
Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.