7 Ways You've Been Approaching Journalists Completely Wrong
When it comes to reaching out to journalists, there’s so many “how to” guides out there, but have you ever considered that you still might be going about things the wrong way? We spoke to two journalists who shared their insights on the biggest mistakes they see PR people making...
Battling to win the social media game: Adidas & Nike and the 2014 World Cup
Well before a ball was kicked in the 2014 World Cup, the scene was set for a similar sized battle between sports retailer rivals Adidas and Nike. Here's how it played out...
#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke
Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
#WeArePR: Anders Sverke on how PR has evolved over 27 years
Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
Robert Rose: Content Marketing Doing Vs. Saying
Robert Rose, author and Chief Strategy Officer at CMI and one of our key speakers at FutureComms15, discusses the doing vs the saying of content marketing...
#WeArePR: Paul Sonkamble On Politics in PR
In part 3 of the #WeAre PR series, Paul Sonkamble discusses the many ways in which modern politics is affecting the modern world of PR and marketing.
#WeArePR: Paul Sonkamble On Tools, Techniques & Tips
Paul Sonkamble, co-founder of record label "House Music With Love" and founder of artist management company "Deerily" shares tips on the tools and techniques he uses for his PR...