LinkedIn - transforming the way we work
David Taylor gives his best practice advice for getting the most out of LinkedIn
7 SEO wins from the brand newsroom approach
“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...
Challenging the Gender Gap in PR
As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.
6 must read PR books in celebration of World Book Day
In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...
Top of the PR pops: February highlights
Our monthly highlights from the world of PR, social media and digital comms.
The #PRanalytics conference: learning how to measure the impact of your PR
PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...
The Valentine's edition: our favourite love themed PR campaigns
As it's Valentine's Day this week I thought we'd take a look at the best PR campaigns from the last year which have centred around the theme of love, and not always in the romantic sense…
Highlights from the Social PR Strategies Summit
Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.