Thinking beyond the press release: a mission statement for brands
Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?
Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?
David Taylor, Head of Social Business at Zoodikers and author of the Business of Being Social, explains why every brand should build an internal newsroom.
How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.
Just in case you missed them, here are the most read Mynewsdesk blog posts of 2013.
Just because you say you are on the likes of Twitter, Facebook and Pinterest and may have links to these channels on your website, does not mean that you are in fact a ‘social’ business. David Taylor, social media trainer, consultant and author, gives his advice on transforming your organisation into a social business.
We wanted to do something different that would stand out, intrigue and attract the flock of marketer attendees, whilst painting a good picture about who we are, what we do and why people should care.
Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?
Rose Ross, Managing Director of OMarketing and Chief Trailblazer, explains why PR is so important for tech startups and gives her top tips for startups on getting their comms plan right.
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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