Measuring Digital PR – Part 1: Why Measure?
Why do we measure communications performance? To justify our work to our boss? To justify our work to the client? To win awards? To win future work?
Why do we measure communications performance? To justify our work to our boss? To justify our work to the client? To win awards? To win future work?
So. The Mynewdesk London crew finally made it to the Oscars of PR. In the words of one of our Swedish counterparts- BAM! It seems only fitting that on Tuesday night, the company that is turning digital PR on its head was to witness an equally improbable feat: Alistair Campbell taking the blame for something.
Ex-bin man Rob has taken the marketing and PR world by storm since announcing he would be camping outside the Apple store in Covent Garden for the new iPhone.
When the Spring sun was at its brightest, we decided on a day to lighten up the inevitable Autumn. A whole day dedicated to engagement in digital and social channels. Sounds great, doesn’t it?
What's the perfect song for PR people?
Guest blog post by David Bowen, web effectiveness guru
What exactly is a Social Media Newsroom? Do you need one? Does everybody need one? What shapes and flavours do they come in? Who owns it - Digital-PR folks or the Comms? All questions the #commschat participants were eager to debate. And, boy, did we cover a lot of ground in an intense hour of TweetChat banter…
Do you have a passion for the web? Does the PR & communications industry excite you? Do you want to be part of a dynamic team with global ambitions? Join us at Mynewsdesk UK!
Ok, ok, this post is partly an excuse to revisit a few choice tricks, but we also want to at least raise the question. Is all this fun a good use of time and money? We digital folk are always extolling the virtue of brands showing a bit of personality online, of sharing more than just dry press releases with consumers. But in the current economic climate, is it right to appear to have too much t
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