Honey gave SEK 10.000 to Julänglarna
This autumn, the Swedish coffee roaster Löfbergs has sold honey that the company's own bees in Karlstad produced. Everyone that bought a jar has had a say in who will get the surplus from the sales. Kathrine Löfberg presented SEK 10.000 to Julänglarna, which got the most votes, this Tuesday.
Löfbergs continues to grow in the capsule area
For several years, Löfbergs has had higher growth rate when it comes to capsules than the Swedish market as whole, a trend that continues. The market has increased with 24% for the last twelve months. Löfbergs has grown about four times as much: 111%*. The family-owned coffee roaster is now launching four new capsule machines to give even more impetus to its growth.
Anna Nordström is taking coffee to another level
There is a lot going on for Anna Nordström from Löfbergs right now. Two weeks ago, she organized the world's highest coffee cupping. Last week, she went to London and came back with a unique certificate from The Speciality Coffee Association of Europe (SCAE).
Fairtrade labelled capsule - a favourite among young master chefs
Löfbergs let Sweden's Junior National Culinary Team test their capsule favourites. And the winner is? A classic and Fairtrade labelled fine-grind coffee: White Rainbow.
World record for Löfbergs's solar panel facility
The world's first large-scale test facility of solar panels for both heat and cold was built on top of Löfbergs's roof this spring. The first results were presented today. They show that the efficiency is record high. For every kWh invested, 10.6 kWh can be extracted. That is twice as much as for previous solutions.
Löfbergs tackles equality in new commercial
With the communication concept A good reason to meet, the coffee roaster Löfbergs wants to lift up initiatives that make Swedes enjoy each other's company in a more open and unprejudiced way. In a new commercial, the rugby team Stockholm Berserkers shows that sports can also be a place where everyone can meet on the same terms - no matter your gender, origin or sexual orientation.
100% good coffee from Löfbergs
The interest for organic and sustainability labelled products has exploded over the last year. Now, it will be even easier for Swedish consumers to choose sustainable goods from the coffee shelf as well. As from September, Löfbergs delivers 100% good coffee to grocery stores.
The art of packing a successful launch
There are a lot of things that need to fall into place for a successful launch. Löfbergs's dark-roast coffee Kharisma is a great example of that. Flavour, store display and marketing are some important factors - and the package. A new inquiry shows that the design has had great importance for the sales success.