The art of packing a successful launch
There are a lot of things that need to fall into place for a successful launch. Löfbergs's dark-roast coffee Kharisma is a great example of that. Flavour, store display and marketing are some important factors - and the package. A new inquiry shows that the design has had great importance for the sales success.
Axfood Snabbgross includes Löfbergs's capsules
Axfood Snabbgross is including Löfbergs's capsules to its assortment. With that, Löfbergs gets another channel to Swedish restaurants and cafés, where capsules are getting more popular.
Löfbergs strengthens with a well-balanced Colombian
Full-bodied and well-balanced with floral notes, leaving a sweet taste sensation with hints of honey and plums. That is Löfbergs's latest addition of speciality coffee: Red Ecolsierra. The coffee comes from Sierra Nevada, close to the Caribbean cost in Northern Colombia.
Löfbergs moves to Stureplan, Stockholm
No, the “coffee scraper” will not leave Karlstad for Sergels torg. But there will be a new coffee roaster in Stockholm. Just in time for the Christmas trade, Löfbergs is opening its first flagship store with a micro roaster on Kungsgatan, within a stone's throw from Stureplan.
Suomalaisen jääkiekko- ja kahvikansan suosiossa
Jääkiekko ja kahvi ovat kaksi suomalaisten rakastamaa asiaa, ja tämän on pannut merkille myös Löfbergs. Ruotsalainen kahvipaahtimo on nimittäin jo Helsingin Hartwall Areenan ja Lahden Isku Areenan virallinen kahvikumppani. Nyt aloitetaan yhteistyö myös TPS:n ja Turun HK Areenan kanssa.
Finnish hockey and coffee lovers' best friend?
Hockey and coffee. Two things that are very popular in Finland. This is an opportunity that Löfbergs is grasping with both hands. The Swedish coffee roaster is already the official coffee partner of Hartwall Areena in Helsinki and Isku Areena in Lahti. The company is now entering into cooperation with the hockey team TPS and the HK Areena in Turku.
Löfbergs at a new Finnish arena
Finland is an important market for Löfbergs. In the past year, the Swedish coffee roaster has increased its sales strongly in the country where the biggest coffee drinkers live. Cooperation with the ice hockey team Lahti Pelicans and Isku Areena will further strengthen the brand.