HAGLÖFS RELAUNCHES THE ICONIC “SHOSHO“ BACKPACK
Haglöfs reintroduces its iconic ShoSho daypack to the collection – in a new, updated and refined version. The name “ShoSho” means “I pay tribute to you.” It comes from a prayer used by the Sherpas of the Himalayas to show respect to the mountains. Haglöfs gave the name to this line of backpacks as a way of paying tribute to the people.
ShoSho – a classic Haglöfs backpackwith an authentic look
REFINEMENT | HAGLÖFS SPRING/SUMMER 2019 COLLECTION
Refinement. That's one word that can sum up the Haglöfs SS19 range. Pieces were streamlined, silhouettes improved, features added, and new notes of color bought in – fashionable and attractive, without being locked to fleeting trends, and selected from timeless sources of inspiration to give even more of "instant classic" feel to the line. This also brings Haglöfs closer to its roots. Innovation a
HAGLÖFS RECRUITS MORE KEY POSITIONS TO ITS GLOBAL MARKETING DEPARTMENT
RECRUITS NORDIC MARKETING MANAGER AND GLOCAL PR & SOCIAL MEDIA SPECIALIST
HAGLÖFS SPRING/SUMMER 2018 – FRIENDS FOR A LIFETIME | ECO PROOF
It stands to reason that to repair, rebuild and recharge an item is a better and more sustainable option than replacing it. So, it's a concept that Haglöfs built into the core of their new Eco PROOF Jacket – an item of clothing that ramps up the sustainability while remaining perfect for high performance activity. Eco PROOF Jacket is launched in two colours for men and women.
HAGLÖFS V SERIES DOWN JACKET – Haglöfs launches the world’s toughest down jacket
Today Haglöfs introduces V series, a new stand alone concept that puts Haglöfs’ renowned innovation and design on display.The first release from Haglöfs V series is the Down Jacket, the world’s toughest insulated jacket. The V series Down Jacket is available in two color ways in a limited edition.
HAGLÖFS: THE ONLY NORDIC OUTDOOR BRAND IN FAIR WEAR FOUNDATION
Haglöfs has been a member of Fair Wear Foundation since 2012 and is today the only Nordic outdoor brand on the member list.
HAGLÖFS LAUNCHES NEW E-COMMERCE PLATFORM AND EXPANDS INTO NEW MARKETS
Swedish outdoor brand Haglöfs launches a new website and introduces online sales in four new countries. The objective is to open ecommerce in all its key markets within the next six months as to complement its wholesale and retail business.
HAGLÖFS INTRODUCES KHIONE AND NENGAL SERIES
This winter, Haglöfs steps up the game for what skiing and snowboarding is all about when introducing two new snow series – KHIONE for women and NENGAL for men. Developed with well-considered features, a modern style and engineered to follow your every move on the mountains, KHIONE and NENGAL are designed to bring the best out of any ski and snowboard enthusiast.