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New trend report: A vegetarian nudge that made kids choose plant-based food

New trend report: A vegetarian nudge that made kids choose plant-based food

The food industry is constantly changing – in the age of green transition, digitalization and rapid trends. With Greenfood Insights, we explore this development, one topic at a time. In Greenfood Insights #2, we meet a stunning pilot project which encouraged thousands of children to opt out of meat with a simple nudge. And we take a closer look at everything from TikTok food trends to old crops.

Greenfood Greenhouse crowned Logistics Facility of the Year 2023

Greenfood Greenhouse crowned Logistics Facility of the Year 2023

This year, 40 new logistics facilities competed for the title of "2023 Logistics Facility of the Year." They were evaluated on criteria like innovation, environmental commitment, operational efficiency, and employee well-being. The results are in, and Greenfood's state-of-the-art Greenhouse facility in Helsingborg is the winner.

Vegetarian nudge gets students to choose plant-based food in large-scale pilot project: How non-radical vegan food made kids in Sweden go plant-based overnight

Vegetarian nudge gets students to choose plant-based food in large-scale pilot project: How non-radical vegan food made kids in Sweden go plant-based overnight

Vegetarian school meals are in the spotlight! When Swedish school children are given the choice, they choose plant-based tacos, poké bowls and noodle woks over meat. One of Europe's key players in healthy and sustainable food, the Swedish company Greenfood, has succeeded in inspiring thousands of kids to eat vegetarian food for lunch, with a modern food concept that brings street food into the sch

Greenfood publishes annual report for 2022

Greenfood publishes annual report for 2022

During 2022, Greenfood AB (publ) continued to consolidate its position as a leader in healthy and sustainable food. Revenue increased in all business areas, but the most significant growth occurred at Picadeli, which increased revenue by 53.3 percent compared to 2021.

Greenfood’s CEO spoke at Europe’s largest trade fair for fresh produce

Greenfood’s CEO spoke at Europe’s largest trade fair for fresh produce

Greenfood’s food tech company Picadeli offers healthy fast food that is both accessible and affordable through its digitalized salad bars. The company has established itself in several European markets and recently launched in the United States. Their success has generated significant international interest, and CEO David von Laskowski was invited to speak at Fruit Logistica, Europe’s largest trad

Greenfood is investing in state-of-the-art robotics in their new facility of the future

Greenfood is investing in state-of-the-art robotics in their new facility of the future

Greenfood's new 44,000 square meter facility will soon be ready. When it opens, it will cater to northern Europe's increased interest in plant-based food, food-to-go, and fruit and vegetables. To handle the growing order volumes, Greenfood has invested heavily in robotic solutions and warehouse automation. This investment means faster handling of goods, less truck traffic around the premises and h

Greenfood invests in ultra-modern banana ripening facilities

Greenfood invests in ultra-modern banana ripening facilities

More even ripening, better quality and less wastage. All these will be the results of utilising Greenfood's ultra-modern banana ripening facility that is currently being built in Helsingborg. 12 banana rooms, each nine meters high, will ripen 33,000 boxes of bananas a week - all so that Greenfood can provide people with healthy options in a much better way.

Greenfood's David von Laskowski nominated for CEO of the Year

Greenfood's David von Laskowski nominated for CEO of the Year

For the second year in a row, Greenfood's CEO David von Laskowski is a finalist for CEO of the Year in the large company category. With David as president and CEO, Greenfood has grown from being a Nordic company to becoming one of Europe's largest food groups in healthy and sustainable convenience food.

Greenfood invests in the latest charging technology for electric cars

Greenfood invests in the latest charging technology for electric cars

Greenfood is now making another in a series of major sustainability investments. The group's new 44,000 square metre food facility in Helsingborg is to be equipped with large-scale electric car charging using the latest technology. The investment will make it easier for employees to choose an electric car, while also reducing Greenfood's climate impact.
Sales of electric cars continue to incre

New urban farm will grow cucumbers using AI-technology

New urban farm will grow cucumbers using AI-technology

Fresh, sustainable cucumbers all year round. These will be produced at Greenfood’s and the foodtech start-up Agtira's new urbanfarming facility, operating in partnership with ICA Maxi Haninge, Sweden's largest ICA store. The new vertical cultivation method for vegetables is the first step in a joint effort towards more resource-efficient and sustainable food production. In total, at least ten cult

Picadeli and Stora Enso won a Pentaward for their work in sustainable design

Picadeli and Stora Enso won a Pentaward for their work in sustainable design

Picadeli’s new plastic-free lid in molded fiber has been awarded by Pentawards, a leading international competition in packaging design. Picadeli won in the sustainable design category for their plastic and PFAS-free product, which is also renewable, recyclable, biodegradable, and reduces plastic waste by approximately 120 tons per year. The lid was developed in collaboration with Stora Enso.

Greenfood is looking for innovative partners in the fight against food waste

Greenfood is looking for innovative partners in the fight against food waste

Leather from grape residues, silk from orange peel, and sunglasses made from potato waste. These are just a few examples of how innovative companies and innovative entrepreneurs are turning food waste into business ideas. To take the next step, and further reduce food waste, the Greenfood group is now looking for partners who see new opportunities in other leftovers from processing fruit and veget

Greenfood’s interim report second quarter 2022

Greenfood’s interim report second quarter 2022

The second quarter of the year was characterised by a focus on execution, with increased business traction for Picadeli, Greenfood’s high-tech, sustainable salad concept.

Greenfood to increase recycling with the help of Bower  - the collaboration allows people to make money by depositing packaging

Greenfood to increase recycling with the help of Bower - the collaboration allows people to make money by depositing packaging

Today, half of all plastic packaging is thrown away with household rubbish. The major food group Greenfood wants to change that, which is why they are launching a collaboration with Bower, the app that allows consumers to make money sorting and recycling their packaging. For Greenfood, it is another step in their work to minimize the company’s climate footprint and contribute to an increased circu

Record reduction in Greenfood's climate emissions

Record reduction in Greenfood's climate emissions

During the first quarter of 2022, Greenfood's climate impact decreased by a record-high 40 percent. This is primarily due to new investments in energy recovery and several businesses switching to renewable energy.

New innovation project will solve electrical truck charging in the future

New innovation project will solve electrical truck charging in the future

Transport electrification is a crucial piece of the puzzle in reducing carbon dioxide emissions, a burning issue for the climate. A prerequisite for electrified freight transport is good access to sustainable, efficient, and smart charging stations, which is why Greenfood is participating in an innovation project that will develop and install a scalable concept for charging heavy vehicles.

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Greenfood – Making healthy yummy

Passion is what's made us one of the Nordic's leading groups in healthy food. We work the entire chain - from growing, processing and delivery to the moment consumers put forks in their mouths.

Greenfood

Knut Påls väg 9
256 69 Helsingborg
Sweden

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