Mynewsdesk
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PR Distribution
Audience management

Build stronger media relations

Easily organize your media contacts, track engagement and grow lasting journalist relationships in one platform

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Tailored contact lists

Reach right with contact lists customized to your news and target audience

GDPR compliant CRM

Manage your media contacts securely and stay fully compliant with regulations

Engagement insights

See which journalists open, click and engage with your content over time

Audience management

How does audience management work?

With our audience management tool, you can easily organize your media contacts and see how they engage with your communications.

Segment your journalist lists to tailor your outreach and ensure every message reaches the right audience.

Our GDPR-compliant CRM keeps your contact data safe and up to date.

Track which journalists open, click, and interact with your news over time, so you always know who’s most engaged.

This way, you can build stronger, long-term relationships with the media and make every PR effort more effective.

An image of the interface of Mynewsdesk showing the audience builder function to find journalists

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FAQ

  • Our audience manager helps you organize, segment, and manage your contacts, such as journalists, media contacts, customers, or stakeholders, so you can send targeted and relevant communications to each group.

  • Media relations is the practice of building and maintaining positive relationships with journalists and media outlets to secure coverage and share your organization’s news and messages.

  • Yes, media relations is a core part of PR. Strong media relationships help you gain positive coverage, manage your reputation, and reach your target audience more effectively.