Audience management
How does audience management work?
With our audience management tool, you can easily organize your media contacts and see how they engage with your communications.
Segment your journalist lists to tailor your outreach and ensure every message reaches the right audience.
Our GDPR-compliant CRM keeps your contact data safe and up to date.
Track which journalists open, click, and interact with your news over time, so you always know who’s most engaged.
This way, you can build stronger, long-term relationships with the media and make every PR effort more effective.
