While Arla Foods rapidly garners over 1 million views on TikTok, Starbucks suffers from a notable PR misstep. Here are the latest in PR and marketing news, freshly curated in the latest edition of Headlines, our PR newsletter. Haven’t subscribed yet? Join the list.
NEWS BITES
Industry news, curated for you.
“We Aimed to be Bold”: Arla Foods’ Recipe for Quickly Reaching Over 1 Million Views on TikTok
At TikTok’s recent For You Summit Nordics 2024, Arla Foods showcased the impressive success of its latest campaign focused on reducing food waste and boosting brand visibility.
By partnering with four TikTok creators, Arla’s message reached 60% of TikTok users aged 18-34, achieving an average ad viewing time of 60 seconds.
Watch the keynote or browse the summit recap
Starbucks ‘PR Mistake’ Sparks International Coverage
Starbucks faced a challenging start to the year with a 12% drop in stock price and a 4% decline in sales. The CEO partially attributed these declines to customers canceling their orders, a statement that has sparked widespread international media coverage.
Critics accuse Starbucks of blaming customers for its shortcomings, leading to a surge of customer frustration voiced on social media.
Public Transport Company Targets Dads in New Campaign
“Dads are great. However, they don’t always travel sustainably.” This is the tagline of the new campaign “Every Dad Counts” (#varjepapparaknas) launched by a Swedish public transport company.
The campaign targets families and specifically encourages dads, or middle-aged men, to adopt more sustainable travel habits by choosing public transport over cars.
INSPIRATION
Ideas we enjoyed and think you will, too.
🎧 LISTEN
Lenny’s Podcast: The Ultimate Guide To PR featuring Emelie Gerber
Emelie Gerber, founder of Six Eastern, shares new strategies for pitching to traditional press, steering clear of the usual buzzwords.
Length: 1 hr 34 min.
📽️ WATCH
TED Talk: It’s Not Manipulation, It’s Strategic Communication
Finding the common denominator is crucial in business, relationships, and PR. Keisha Brewer, CEO of the PR Alliance, shares her formula for successful pitching in all areas of life.
Length: 11 min.
📚 READ
Spin Sucks blog: How to Use AI in PR to Amplify Your Strategy
Straight to the point on the benefits of using AI for PR professionals and how to integrate it into a typical workday. By Whitney Deterding, Marketing Manager at CoSchedule.
Reading time: 10 min.
Welcome to your monthly PR read.
Headlines is your monthly PR newsletter, getting you up to speed with the industry in just minutes. A perfect quick read during your coffee break. Get inspiration and news bites from the PR and communication world curated just for professionals like you.
