BBDO Dubai wins the Grand Prix for Good at the Cannes Festival and Dove takes a stand against AI-generated ads. Here are the latest PR and marketing news, freshly curated in the newest edition of our PR newsletter Headlines. Haven’t subscribed yet? Join the list.
NEWS BITES
Industry news, curated for you.
Child Wedding Cards Campaign Wins Grand Prix at Cannes
At the 2024 Cannes Lions International Festival of Creativity last week, BBDO Dubai’s ‘Child Wedding Cards’ campaign for UN Women won the Lions Health and United Nations Foundation Grand Prix for Good. Aimed at raising the minimum marriageable age to 18 in Pakistan, the team created invitations to fictional child weddings, drawn by young girls, and sent them to political leaders.
Over a dozen lawmakers joined the cause to demand legislative change, holding up the cards in the National Assembly.
Dove Takes a Stand Against AI in Ads
Beauty brand Dove has pledged not to use AI-generated imagery to represent ‘real bodies’ in ads. In their new campaign video, women submit simple prompts like “a gorgeous woman” to AI image generators, revealing culturally biased results. Dove is one of the first major brands to address the potential harms of AI-generated ads.
Images that Evoke Scents Have a Powerful Effect on Human Senses, New Research Says
Choosing the right images for campaigns has always been crucial. Now, recent research suggests that visuals of scented objects have a more significant impact on human senses than previously believed. A picture of a scented object evokes that scent in consumers’ minds in the same way as the actual scent.
For example, consumers preferred a dish soap featuring a picture of cut lemons on the label over one with whole lemons.
INSPIRATION
Ideas we enjoyed and think you will, too.
🎧 LISTEN
The PUBLIC Relations Podcast: Are You Missing Lots of PR Opportunities?
PR expert Richard Midson explores effective ‘bridging’ techniques to reach new audiences beyond your usual sector.
Length: 17 min.
📽️ WATCH
TED Talk: A Recipe for PR Success
Jerry Silfwer explains the importance of targeting a ‘broad audience’ to attract active support from a smart minority, illustrated through several successful PR campaign examples.
Length: 15 min.
📚 READ
Report: The State of Nordic PR & Communication 2024
If you read just one report this summer, make it this one – the essential PR and Comms Trend Report 2024 covering industry trends and insights.
Reading time: 35 min.
Welcome to your monthly PR read.
Headlines is your monthly PR newsletter, getting you up to speed with the industry in just minutes. A perfect quick read during your coffee break. Get inspiration and news bites from the PR and communication world curated just for professionals like you.
