What is Brand Report?

Brand Report consolidates essential brand and media metrics with AI analysis, making it easier to set and track measurable goals, report internally, and optimize communication strategies through a data-driven approach.

Media mentions

Total count of times your brand is mentioned across various media channels.

Impressions

Estimated number of times your articles or social media posts are viewed by an audience.

How are online media impressions calculated?

We use the Opoints readership model to estimate how often a web article is viewed by analyzing its visibility on a website. Key factors include web metrics, number of articles published, how long they remain visible, and their placement on the site.

How are social media impressions calculated?

Social media impressions are calculated by aggregating the follower counts from the posts.

Ad value

The estimated ad value shows how much it would cost to achieve the visibility your earned media has generated through paid native advertising. To access the calculation model or adjust measurement units, click the cogwheel in the menu and open the "Ad Value" tab.

Share of Voice

Measures the percentage of media coverage your brand receives compared to competitors. It reflects how much of the conversation in your industry or market is focused on your brand, indicating your visibility and influence.

Sentiment

Evaluates the emotions and opinions expressed in media mentions about your brand, providing insights into public perception and helping to manage reputation and improve marketing strategies.

Net sentiment score

A score reflecting the balance of positive and negative mentions gives you a quick view of overall brand perception.

AI analysis

Our AI is designed to focus on the context surrounding your brand, analyzing how it is mentioned rather than just the content of the article itself. We use the most advanced AI models, tailored to your brand's specific context, to deliver the most relevant and insightful analysis possible.

The psychology behind using – or not using – AI