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&Y03 eMotion Tracks

Yamaha Motor and Yamaha Corp. Host Joint Design Event  Première of &Y03 Music Device Made of Vehicle Parts  Based on the Theme of “Tracks,” the “Ideal Time and Setting” as Conceptualized by the Two Companies Together 

Yamaha Motor Co., Ltd. (hereafter “Yamaha Motor”) and Yamaha Corporation (hereafter “Yamaha”) and announce that they will be holding the joint design event "Yamaha Design Exhibition 2018 – Tracks" at Roppongi Hills O-YANE PLAZA from Friday, October 12 to Sunday, October 14, 2018.
As companies that share the “Yamaha” brand, Yamaha Motor and Yamaha have collaborated on a variety of projects b

FZ25

Yamaha Motor Honored at "CII Design Excellence Awards" - FZ25 Motorcycle for India Wins "Mobility Design" Category -

IWATA, December 21, 2017 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the FZ25 motorcycle has been recognized at the CII Design Excellence Awards, winning the “Two-wheelers Commercial” - “Mobility Design” category. This competition is hosted by the Confederation of Indian Industry, and the accolade represents the Company’s first honor in these Awards, received at its first applicatio

XSR900

Yamaha Motor XSR900 Grabs Coveted Supreme Design Award - First Yamaha Motor Model to Win Five Design Awards -

IWATA, April 3, 2017 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that its XSR900 motorcycle has been chosen as the “Best of the Best” in the globally-renowned Red Dot Award*: Product Design 2017 competition.
This marks the fifth consecutive year since 2012 that Yamaha Motor products have received this award, and the third product selected for the “Best of the Best” honor after the MT-

「Yamaha Motor Innovation Center」

Yamaha Motor Celebrates “Yamaha Motor Innovation Center”  - Connecting to innovation in monozukuri, shapes and ideas for new dimensions -

IWATA, February 22, 2017 - Yamaha Motor Co., Ltd. (Tokyo:7272) conducted an inauguration ceremony today for the Yamaha Motor Innovation Center (originally known as the New Design Building), which will become the focal point for cutting-edge design initiatives that drive product design development and new innovation.
The facility, which was completed in December 2016, has five floors, an archite

「XSR900」 The “&Y01,” an electrically power-assisted wheelchair that performs music

Yamaha Motor Receives Global “iF Design Award” for Fourth Consecutive Year - XSR900 Motorcycle Receives Fourth Design Award -

IWATA, February 14, 2017 - Yamaha Motor Co., Ltd. (Tokyo: 7272) (hereafter “Yamaha Motor”) announced today that its XSR900 motorcycle and the &Y01 electrically power-assisted wheelchair that performs music designed in collaboration with Yamaha Corporation (hereafter “Yamaha”) have received the internationally-prestigious “iF Design Award 2017.”*Both awards are in the product category, and this

Yamaha Motor Mobility "05GEN" and "06GEN", Connecting People and Places - "Refined Dynamism" Design Philosophy for New Generation Concept Models 5 & 6 -

Yamaha Motor Mobility "05GEN" and "06GEN", Connecting People and Places - "Refined Dynamism" Design Philosophy for New Generation Concept Models 5 & 6 -

IWATA, June 23, 2016 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today the development of new generation design concept models 05GEN and 06GEN, based on the design philosophy Refined Dynamism.
Intentionally taking a completely different approach to the conventional core function of mobility vehicles to date (the need for effective travel incorporating speed and distance), both of these mod

Yamaha Motor Exhibits 04GEN at First Vietnam Motorcycle Show - Fourth Concept Model based on “Refined Dynamism” Design Philosophy -

Yamaha Motor Exhibits 04GEN at First Vietnam Motorcycle Show - Fourth Concept Model based on “Refined Dynamism” Design Philosophy -

IWATA, April 7, 2016 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it will exhibit the 04GEN scooter design concept model at the Vietnam Motorcycle Show 2016. To be held in Ho Chi Minh City from April 7 to 10, the Show will be the first motorcycle show event held in Vietnam.
The 04GEN was designed based on the RUN-WAY concept, which evokes the image of women with an air of d

Yamaha Motor to Showcase 03GEN at Bangkok International Motor Show ~Third Concept Model Based On Refined Dynamism Design Philosophy~

Yamaha Motor to Showcase 03GEN at Bangkok International Motor Show ~Third Concept Model Based On Refined Dynamism Design Philosophy~

IWATA, March 25, 2015 – Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it has built two design concept models based on the twin front wheels Leaning Multi Wheel TRICITY – 03GEN-f and 03GEN-x. Out of which, the 03GEN-f will be exhibited at the 36th Bangkok International Motor Show from March 23.
The 03GEN-f was designed with the underlying theme "Future Racing", and it visually express

Yamaha Motor to showcase 02GEN at the International Conference for Universal Design 2014 ~Next-generation wheelchair design concept expressing activeness and elegance

Yamaha Motor to showcase 02GEN at the International Conference for Universal Design 2014 ~Next-generation wheelchair design concept expressing activeness and elegance

IWATA, November 5, 2014 – Yamaha Motor Co., Ltd. (Tokyo:7272) will exhibit its design concept for the electrically power assisted wheelchair 02GEN at the International Conference for Universal Design 2014 to be held at the Tokyo International Exchange Center.
Yamaha Motor, which has positioned design as a central pillar of product creation from its founding, established Refined Dynamism as its

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

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