The December 2023 genetic evaluations for Norwegian Red (NR) are now published. These December genetic evaluations are based on the same models used in other recent genetic evaluations as no important changes were made to the NR genetic evaluation models since April 2023. However, NR genotypes are being added at a rapid pace so many more genotypes are included in the genetic evaluation run compa
Steady global growth for Geno and Norwegian Red signals future progress for Norwegian farmers and the cooperative members
Geno has signed a partnership distribution agreement with Hybrid Genetics, to supply Norwegian Red genetics in Germany and Austria.
The rotation of highly selected purebred sires from the most suitable dairy breeds has several advantages over the use of crossbred bulls in commercial dairy herds.
The growing interest in polled genetics
The Official Norwegian Red (NR) genetic evaluations for August 2022 are now available.
The new Feed$aved trait will help to breed cows with lower feed intakes without compromising milk value. It is based on feed intake and body weight maintenance. The Feed$aved trait is also part of Geno’s feed efficiency breeding project that is researching the influence of genetics on sustainable and profitable milk production.
The Norwegian Red breeding program by Geno has supported a more environmentally friendly cow for the past four decades by strengthening traits like health and fertility alongside production. The goal is to continue breeding for these key parameters, as well as low methane production and improved feed efficiency.
Geno has been long known for its sustainable breeding standard. Norwegian Red has become an innovative, healthy, and fertile dual-purpose breed that produces well according to its broad breeding goal. A breeding goal that, undoubtedly, has positive effects on reducing climate emissions.
Geno's Norwegian Red Top Bulls Outshine and Sweep the US Ayrshire and Red Breeds. Taking the top spots in Net Merit, Fluid Merit, and Cheese Merit indexes in the US.
Today marks the 85th Anniversary of Geno SA, with 85 years of an inspiring journey since the company has been established by a group of passionate dairy producers on November 16, 1935, in Hedmark, Norway. Today, in more than 30 countries, Geno has increased health, fertility, and component yields with its Norwegian Red breed, thereby giving dairy farmers more robust and profitable cows.
Geno’s mission is to breed for better lives, emphasizing animal health, including reducing antibiotics use. Within the Nordic countries, Norway has maintained its position as the leader in animal health and fertility, putting the Norwegian Red breed in the forefront of health and fertility traits for dairy cows.
Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.
Storhamargata 44
2317 Hamar
Norway