The December 2023 genetic evaluations for Norwegian Red (NR) are now published. These December genetic evaluations are based on the same models used in other recent genetic evaluations as no important changes were made to the NR genetic evaluation models since April 2023. However, NR genotypes are being added at a rapid pace so many more genotypes are included in the genetic evaluation run compa
Geno is pleased to announce the appointment of Jorid Lybaek as their new Key Account Manager within the international business. In this role, Jorid will manage key client accounts within Europe and drive business growth for the company.
Bringing a wealth of experience and expertise to her new position, Jorid graduated from the Norwegian Veterinary College in 1999, acquiring comprehensive knowle
A look at some top new bulls and improvements in the Norwegian Red breeding program
By Gary W. Rogers
The April 2023 genetic evaluations for Norwegian Red (NR) are now available and they reflect recent improvements in genetic evaluation models for calving ease and stillbirths and adjustments to the Total Merit index (TMI) for NR.
New Norwegian Red sires available to global markets, an
Steady global growth for Geno and Norwegian Red signals future progress for Norwegian farmers and the cooperative members
Geno, the breeding organization for Norwegian Red genetics has recently appointed Robert Jan Poessé as Country Manager - Benelux, a leadership role that includes the responsibilities of General Manager for Xsires, Geno’s subsidiary company in the Netherlands. Xsires has been a part of Geno's company portfolio as a daughter company since 2013 and has since been leading in the market for providing c
Newly updated Norwegian Red genetic evaluations for December 2022 are now available. Genomic BV for NR sires has proven to have outstanding reliability as BV for NR GS sires has been an excellent predictor of future daughter-based BV. Most breeding values (BV) for recently and currently exported sires changed very little since the August proof run, showing the stability of Geno’s EBV’s.
Geno has signed a partnership distribution agreement with Hybrid Genetics, to supply Norwegian Red genetics in Germany and Austria.
The rotation of highly selected purebred sires from the most suitable dairy breeds has several advantages over the use of crossbred bulls in commercial dairy herds.
The growing interest in polled genetics
The Official Norwegian Red (NR) genetic evaluations for August 2022 are now available.
Geno appoints Knut Ingolf Dragset as Regional Sales Manager for APAC & LatAm (the Asia Pacific & Latin America), and as Geno’s Global Technical Sales Support Manager.
Welcome to the new international website for the Norwegian Red dairy breed.
The new Feed$aved trait will help to breed cows with lower feed intakes without compromising milk value. It is based on feed intake and body weight maintenance. The Feed$aved trait is also part of Geno’s feed efficiency breeding project that is researching the influence of genetics on sustainable and profitable milk production.
The Norwegian Red breeding program by Geno has supported a more environmentally friendly cow for the past four decades by strengthening traits like health and fertility alongside production. The goal is to continue breeding for these key parameters, as well as low methane production and improved feed efficiency.
Geno has been long known for its sustainable breeding standard. Norwegian Red has become an innovative, healthy, and fertile dual-purpose breed that produces well according to its broad breeding goal. A breeding goal that, undoubtedly, has positive effects on reducing climate emissions.
Geno's Norwegian Red Top Bulls Outshine and Sweep the US Ayrshire and Red Breeds. Taking the top spots in Net Merit, Fluid Merit, and Cheese Merit indexes in the US.
Geno Releases an Outstanding Line of Norwegian Red sires following December 2020 proof run. The official Norwegian Red (NR) genetic evaluations for December 2020 are now available and affirming a line of Geno's outstanding Norwegian Red sires.
Today marks the 85th Anniversary of Geno SA, with 85 years of an inspiring journey since the company has been established by a group of passionate dairy producers on November 16, 1935, in Hedmark, Norway. Today, in more than 30 countries, Geno has increased health, fertility, and component yields with its Norwegian Red breed, thereby giving dairy farmers more robust and profitable cows.
Norwegian Red sires can be successfully used in almost all herd management systems and in the varied environmental conditions typically seen in modern dairy herds. In general, all NR sires will significantly improve health, fertility, calf survival and reduce body weight (resulting in lower feed consumption) when mated to Holstein cows.
Human health and saving lives are priorities for governments around the world as they put in measures to combat the coronavirus. These are demanding times for medical staff on the front line, and for leading researchers as they look for short and long term measures of fighting infection in populations.
“The issue of antibiotic resistance has emerged as an important issue when it comes to the po
Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.
Storhamargata 44
2317 Hamar
Norway