Press release -
Krusell signs partner contract with HTC.
The Swedish case manufacturer Krusell today unveils they have signed a contract with HTC to become a partner of HTC´s global partner program for mobile accessories. The agreement allows Krusell to manufacture and market Krusell mobile cases under the made for HTC label.
- With several years of experience working in partnership programs with mobile brands we can see many benefits for our customers when we add a well reputed brand such as HTC to our portfolio, says Ulf Sandberg, Managing Director at Krusell. HTC is a manufacturer with a history of great innovations within handheld devices, which is an additional value in the perspective that both our companies have been pioneers within our respective area.
- This agreement reflects Krusell’ s commitment to bring high quality accessories to our customers. We expect the market to appreciate that we now will be able to bring an even wider range of partner accessories to the stores, Ulf Sandberg ends.
The goal is to create a win-win for both parties by using the joint network of the two international companies, and to offer the consumers Scandinavian design and fashionable solutions that fit like a glove to the booming smartphone market. Krusell´s ambition is to increase the attachment rate of cases in all stores where HTC is present.
Krusell will start to ship the made for HTC branded products during the first quarter of 2015.
Topics
- Lifestyle, Fashion, Leisure
Categories
- partner programs
- smartphone cases
- tablet cases
- krusell collections
- krusell corporation
The Krusell Group with 200 million SEK in turnover and more than 500 employees around the globe, is a Swedish lifestyle-house in which several consumer electronic brands reside such as Krusell, Walk On Water and Motorheadphones. After more than 20 years in the mobile phone industry, Krusell Group is established as one of the leading companies in its niche. Besides cases for smart phones, Krusell also develop, manufacture and sell laptop-, tablet cases and audio products. Moreover, Krusell is a subcontractor to Sony, Nokia, Garmin, Koenigsegg and Fuji Film.
