Didriksons is presenting its pilot project: the CXI jacket. The project aims to showcase the importance of knowledge throughout the entire value chain and finding partners with the same ambitions to reduce environmental impacts. With this project, Didriksons continues to show their dedication to driving innovation and urge to leading the industry towards smarter and more responsible solutions.
This autumn marks the 110-year anniversary of the Swedish jacket brand Didriksons, and their AW23 collection is the result of more than a century of making jackets. Continuing to build their coastal heritage, they are still creating jackets to protect people from harsh weather, without losing sight of design, fit, and comfort. The AW23 campaign “Welcome to our hoods” pays tribute to their origin.
Der komplett aus Monomaterial gefertigte Didriksons Anorak Thyra, ist für eine Zukunft gerüstet, in der das Recycling von Textilien eine Selbstverständlichkeit. Mit der Kreation von Thyra wird die Entwicklung vorangetrieben und das traditionelle Design von Jacken und Funktionsbekleidung infrage gestellt, ohne dabei Abstriche bei der funktionellen Designphilosophie von Didriksons zu machen.
Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 28 countries with their own e-commerce in 20 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com
Prognosgatan 8
504 64 Borås
Sweden