The Swedish Jacket Brand Didriksons Continues to Invest Heavily in Europe
The Swedish jacket brand Didriksons is expanding with new store spaces, digital markets, and a DTC warehouse.
Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 28 countries with their own e-commerce in 20 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com
Prognosgatan 8
504 64 Borås
Sweden