Didriksons is presenting its pilot project: the CXI jacket. The project aims to showcase the importance of knowledge throughout the entire value chain and finding partners with the same ambitions to reduce environmental impacts. With this project, Didriksons continues to show their dedication to driving innovation and urge to leading the industry towards smarter and more responsible solutions.
Didriksons is expanding its presence in Europe by opening an outlet in Neumünster, located outside Hamburg, Germany. This store venture, their fourth outlet, signifies Didriksons' first physical establishment outside of Scandinavia and represents a strategic move to strengthen connections with the German market, the company's largest market.
Didriksons, the Swedish jacket brand, celebrates 110 years of making jackets that allow people to spend more time outside. Their new spring collection is inspired by nature, with colours such as clay beige, desert pink, and dusty olive. The major introduction for their spring/summer 2023 collection is their business fashion range, where Alvina, a reinterpreted trench coat, plays the leading role.
Didriksons recently opened the doors to an evening of Swedish tapas, bubbly drinks, and upbeat music played by the French DJ Klemee in their Paris pop-up shop. The great turn-up of key people in the French fashion industry adds to the buzz of the brand already happening in Paris and is highly valued for Didriksons’ journey towards being known globally as the Swedish Jacket Brand.
Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 28 countries with their own e-commerce in 20 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com
Prognosgatan 8
504 64 Borås
Sweden