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BRIDGE - THE POWER OF NATURE

BRIDGE - THE POWER OF NATURE

As we continue our journey of exploration and self-expression, BRIDGE.pdi introduces its latest collection—an evolution of our signature style, still inspired by the raw elements of nature, now with even more forceful design choices. With our new collection, we invite you to experience a series of frames that let you explore and find your own sense of expression. Embrace the journey, cross the bri

FACE A FACE - COLOR LAB / OVER LAP

FACE A FACE - COLOR LAB / OVER LAP

A new era is dawning for the French brand FACE A FACE, which has delved into the heart of its research for this unique collection: sculpting colour! The French brand paves the way for fundamental and experimental research on the power and expression of colour, its magic, its evocation, and its interpretation that invokes the feelings we hold deep down.

Invent something new and original. Tur

WILLIAM MORRIS - LONDON IN FOCUS

WILLIAM MORRIS - LONDON IN FOCUS

William Morris London; born and designed in London—is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and crea

CENSUR by Prodesign, winner of the SILMO d'Or for Sunglasses "Eyewear designer" category

CENSUR by Prodesign, winner of the SILMO d'Or for Sunglasses "Eyewear designer" category

Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.
CENSUR is a result of a unique collaboration between Danish and French desig

DANCE by DESIGN EYEWEAR GROUP

DANCE by DESIGN EYEWEAR GROUP

Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare in-house creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
DANCE is the name of Design Eyewear Group’s design lab. It alludes to the origins of the two design teams, DANMARK (De

WOOW - GET READY FOR THE WO'OLYMPICS !

WOOW - GET READY FOR THE WO'OLYMPICS !

Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.

DEGree, le paradis des solaires à Paris

DEGree, le paradis des solaires à Paris

La capitale de la mode a désormais un nouveau joyau dans son paysage urbain : le flagship store DEGree. Situé en plein cœur de Paris, à deux pas de la rue de Rivoli, cette boutique est un véritable paradis pour les passionnés de lunettes de soleil et de style. C’est une invitation à plonger au cœur de l’univers de neuf marques de créateurs à travers leurs collections solaires.

La boutique

L'ART BRITANNIQUE RENCONTRE L'ARTISANAT

L'ART BRITANNIQUE RENCONTRE L'ARTISANAT

La collaboration à son paroxysme : William Morris London est fier de travailler en partenariat avec The William Morris Gallery, l’organisation artistique de renommée mondiale qui abrite et conserve l’une des meilleures collections du monde de l'œuvre de ce grand artiste. William Morris (1834-1896) était un designer, poète, militant politique et artisan mondialement connu pour concevoir des intérie

WILLIAM MORRIS - BRITISH ART MEETS CRAFT

WILLIAM MORRIS - BRITISH ART MEETS CRAFT

Collaboration at its finest – William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist.
William Morris (1834-1896) is a world famous designer, poet, political activist and craftsman known for designing elegant interiors and

FACE A FACE - JAPAN NOW !

FACE A FACE - JAPAN NOW !

New sunglasses, new passion! Continuing our cultural and artistic journey, we explore a unique group, namely its Japanese designers, which gradually leads us towards contemporary Japanese design.
This new aesthetic permeates the imagery of our JAPAN NOW collection. From the draped generosity of KIMONO to the sanded aesthetic of the NOTCHI notch, via the recasting of marquetry work in the playfu

WOOW-HOO: LET'S FUNK !

WOOW-HOO: LET'S FUNK !

Celebration time! Get away from it all and party with the wicked hot French brand. We just want you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming with good vibrations.
Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours... Thes

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

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8000 Aarhus
Denmark