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WILLIAM MORRIS - LONDON IN FOCUS

WILLIAM MORRIS - LONDON IN FOCUS

William Morris London; born and designed in London—is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and crea

PRODESIGN - CREATED WITH DECADES OF CONFIDENCE

PRODESIGN - CREATED WITH DECADES OF CONFIDENCE

PRODESIGN. OF COURSE.
At Prodesign, we create eyewear for everyone and for all time. We proudly say that our eyewear is made for generations, allowing you to stay with us for a lifetime. We do not take this responsibility lightly, but we do take pride in a design philosophy that has stood the test of time and continues to resonate globally.

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L'ART BRITANNIQUE RENCONTRE L'ARTISANAT

L'ART BRITANNIQUE RENCONTRE L'ARTISANAT

La collaboration à son paroxysme : William Morris London est fier de travailler en partenariat avec The William Morris Gallery, l’organisation artistique de renommée mondiale qui abrite et conserve l’une des meilleures collections du monde de l'œuvre de ce grand artiste. William Morris (1834-1896) était un designer, poète, militant politique et artisan mondialement connu pour concevoir des intérie

BRIDGE - FIND YOUR FORCE

BRIDGE - FIND YOUR FORCE

Established in 2023, Bridge PDI crafts eyewear rooted in the belief that life is meant to be explored endlessly and tailored to you walking down your own path — also when it comes to eyewear. The idea behind every frame is to inspire, excite and spark reflection, so you can cross over to a realm of expression that knows no bounds.
The Bridge name is a direct reference to the Bridge Quartz Crys

FACE A FACE - JAPAN NOW !

FACE A FACE - JAPAN NOW !

A new season for the Japanese adventure! The FACE A FACE designers continue their artistic journey to the heart of contemporary Japanese design with Shiro Kuramata, Issey Miyake, Rei Kawakubo, and others. They are all designers whose work combines delicacy with a disruptive aesthetic – a fascinating contrast that permeates the vision of the JAPAN NOW collection.
Dare to be creative! Go where t

PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

Regardless of fashion preferences, generations, and facial features - we’ve got you.
At ProDesign we are proud to state that we create eyewear that is designed to fit all and now we expand the range. With this launch we introduce new concepts, that all deliver on the Prodesign promises of elegant and subtle details — or explore new ways of engineering eyewear of the highest quality.
Choose

FACE A FACE - OBJECTS OF MAGIC

FACE A FACE - OBJECTS OF MAGIC

For this new collection, the FACE A FACE designers continue their exploration around the Italian Memphis art movement – with a kinetic prism!

WOOW - TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!

WOOW - TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!

Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!

FACE A FACE - THE MAGICAL OBJECT

FACE A FACE - THE MAGICAL OBJECT

Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.

BE YOU, BE WOOW - DARE THE WOOW FILTER

BE YOU, BE WOOW - DARE THE WOOW FILTER

Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.

FACE A FACE IN ULTRA-VIOLET

FACE A FACE IN ULTRA-VIOLET

For this new collection, FACE À FACE’s talented design team continues its poetic exploration into the world of light and colour. From outer space these designs are on collision course with a new planet of aesthetics!²

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

Trindsoevej 11
8000 Aarhus
Denmark