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The new Bluewater brand identity includes a stylish stand-out logo, color, and unique handwriting typeface to reimagine the Bluewater character, positioning and tone of voice.

Bluewater Launches Bold New Global Brand Identity

Smart water brand Bluewater has launched a bold new identity to emphasise its vision to provide pure drinking water to everyone, everywhere with product solutions that also help eliminate the need for single-use plastic bottles.

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Bluewater innovates, manufactures and commercializes globally a complete range of premium reverse osmosis water purifiers for residential, business and public use

Bluewater is a world leader innovating, manufacturing, and commercializing water purification technologies and solutions for residential, business and public dispensing applications. Bluewater harnesses patented reverse osmosis technology to remove 99.97% of pollutants from water, including lead, bacteria, pesticides, medical residues, chlorine, microplastics and lime-scale. www.bluewatergroup.com

Bluewater

Danderydsgatan 11
114 26 Stockholm
Sweden